WELCOME TO THE SMINORGS COMMUNITY
Social Media in Organizations (SMinOrgs) is a professional community whose mission is to provide information and guidance about the organizational implications of social media. Going beyond marketing/branding, sales, public relations and customer service, we focus on how social media will impact employees and organizational functioning, as well as general social and economic trends. Our focus also extends beyond the business-to-consumer orientation that dominates discussions in other forums.
A multi-disciplinary group, SMinOrgs functions as a global, virtual community complemented by a local/regional focus. Membership in SMinOrgs is currently free, and people can join on a variety of platforms.
Changing technology in digital communication in general, and social media in particular, has tremendous implications for organizations and how they function - not just externally (with clients, customers, and other stakeholders), but internally as well. The impact of digital social media cannot be overestimated - even if you don't believe a revolution is underway, the technological advances currently taking place will have a significant impact on how organizations function in the (not-too-distant) future.
To get a sense of the changes resulting from ongoing rapid advances in digital technology, check out the video on "Socialnomics" below. You can also view it on our YouTube Channel, which has other social media video resources as well.
Proper management of the rise in digital social media is critical to ensure that organizations respond effectively to the challenges and opportunities these changes present. Practitioners in all functional areas will need to provide necessary leadership and support for various organizational initiatives, in addition to preparing themselves for how social media will impact their own career development.
NAVIGATING THE SMINORGS WEBSITE
About Us – Provides a brief history, as well as information about where to find and connect with SMinOrgs, measures of Community engagement and impact, and member demographics
S.M.A.R.T. Resources – Summarizes and provides links to the main resources offered by SMinOrgs.
Social Media Primer – Describes and provides links to the SMinOrgs Social Media Primer parts.
S.M.A.R.T. Blog – SMinOrgs S.M.A.R.T. Blog entries.
S.M.A.R.T. News – Describes the SMinOrgs S.M.A.R.T. News Digest feature, as well as how the feature can be leveraged and enhanced.
Get Involved – Suggests ways in which individuals can become more involved in the SMinOrgs Community.
Testimonials – Provides sample testimonials for various SMinOrgs offerings and includes links to all recommendations on SMinOrgs’s LinkedIn company profile.
Partners – Invites both commercial enterprises and academic institutions to become engaged with the SMinOrgs Community via sponsorship and/or partnership.