View Courtney Hunt's profileThis SMinOrgs News Digest includes pieces that focus on lists – 71 online BtoB communities, 50 top social media brands, 5 trends in learning delivery, 65 infographics. There is also a piece that discusses global social media trends and a blog reflection on enterprise 2.0 challenges.
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Title: Process Integration: Putting Social into the Business Flow
Source: #hypertextual
Author: Cecil Dijoux
Lead Paragraph: In all fairness, I am not such a big fan of the Social Business moniker.
I fully agree with Andrew McAfee statement whereby the social business thing has been here for ages. Dr McAfee would rather focus on the new tools to get things done perspective which makes more sense in a business environment. (Not to mention that Social Business already has a definition of his own which has nothing to do with the one everybody is using since 2010 Santa Clara conference)
Brief Commentary from SMinOrgs
This piece was shared by Cecil Dijoux via the LinkedIn group.
This is an interesting post, with great comments. What struck me as I was reading them is the idea that E2.0 initiatives shouldn't be pitched as independent projects. Rather, as I discuss in Part 3 of the Social Media Primer (http://tiny.cc/SMinOrgsPrimer3), they should be viewed as integral components of other high-priority initiatives. The new technologies are tools the can enhance the means by which goals are achieved, but they should not be goals in and of themselves. That's a good reminder for all of us.
Categories: applications, challenges, enterprise 2.0, social media primer, strategy
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Title: 71 Top Online Customer Communities: The Big List
Source: Building Online Communities for Business
Author: Vanessa DiMauro
Lead Paragraph: Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. But they are alive, well and thriving within many enterprises.
Brief Commentary from SMinOrgs
This piece was shared by Vanessa DiMauro via the LinkedIn group. She writes: I have been hunting and gathering up examples of online customer communities (they are not easy to find!) and am sharing them and hopefully growing the list as well. Hope you find this useful.
Alexandra Fawkes provided a very thoughtful response with some great questions about how “community” should be defined. Vanessa responded that the list is focused on B2B communities, with a greater focus on information exchange, knowledge sharing, and collaboration. These communities are a great example of what I refer to as “boundary-spanning” communities/networks in Part 2 of the Social Media Primer (updated here). I address some of the value of these kinds of networks in a white paper entitled “Trickle-up Socialnomics: Leveraging Social Media in the BtoB Context”.
Categories: applications, best practices, collaboration, community, knowledge management, marketing/branding/sales, opportunities, research, social media primer
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Title: The top 50 Brands in Social Media
Source: eConsultancy
Author: Steve RIchards
Lead Paragraph: We've been charting the performance of the top 50 brands on social media (and looks at why some brands have done better than others), and there are some interesting results.
Brief Commentary from SMinOrgs
This piece was shared by Matt Owen via the LinkedIn group. He writes: Here's a quick roundup of brands who really understand social with some good examples to follow.
No measure is perfect, and each must be understood in context. Based on the comments above, it seems that some people are missing the point about what Yomego has measured - and how that measurement can be interpreted. Their misperceptions also seem to reflect a lack of understanding about what a "social media reputation" is. Though it may be an exception, Apple kind of proves the rule - their reputation is based on what others say about them in social spaces, not their own engagement. It'd be interesting to see a comparison of measures of social media engagement and social media reputation, including both their correlation with each other and any correlations with other reliable measures (e.g., market share). Though these comparisons wouldn't indicate causality (at least not without a more complex longitudinal study), they could provoke interesting discussions about what matters most.
I for one applaud Yomego's efforts for helping us move discussions about social media out of conjecture and opinion and into something more empirically-based. Since we are still in the early days of the Digital Era, I have no doubt they will continue to improve their research and help advance the important topic of measurement.
Categories: marketing/branding/sales, research
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Title: Five Trends in Learning Delivery in 2011
Source: Chief Learning Officer
Author: Caroline Avey
Lead Paragraph: The way people, technology and learning meet is continually changing, moving toward increases in fidelity, convenience, collaboration, specificity and confluence.
Brief Commentary from SMinOrgs
I love that the trends emphasize digital technologies, including 2.0 technologies and social media to enhance the learning experience.
Categories: applications, human resources, leadership, opportunities, strategy
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Title: Social Media Around the World: Current Trends and Future Growth
Source: SearchEngineWatch.com
Author: Michael Bonfils
Lead Paragraph: Social media networking sites continue to be one of the hottest commodities in the international online marketplace. Just ask the citizens of Egypt, where social networks played a major role in their recent revolution.
Brief Commentary from SMinOrgs
This piece was shared by Ron Thomas via the LinkedIn group.
Here is a link to a recent post that was shared by Greg Jensen, which has updated infographics reflecting how social media is a global phenomenon with a local/regional focus.
I used the previous version of these infographics (via Brian Solis's blog post from about a year ago) in Part 8a of the Social Media Primer, which is entitled, "It's a Brave New World... Even if You Want the Old One Back."
Categories: individual engagement, marketing/branding/sales, opportunities
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Title: 65 Terrific Social Media Infographics
Source: Pamorama
Author: Pam Dyer
Lead Paragraph: As you know, infographics are visual representations of information, data, or knowledge. They present complex concepts quickly and clearly, and communicate ideas in an easily understandable fashion.
Brief Commentary from SMinOrgs
I opened this post with enthusiasm but was disappointed to see how many of these infographics were unchanged from a year ago. Don't get me wrong - lots of them are fantastic, but the overall quality is diminished for me by some of the once-great-but-now-questionable graphics that were included.
Generally speaking, I advise folks to be very cautious about relying on any "statistics" that are more than 6 months old. The last two infographics conveniently make my point, because they show how usage of various social networks throughout the world changed significantly in the past year.
All too often I see people quote statistics that are grossly out-of-date and/or misrepresentative. Unfortunately, great and/or dramatic visuals can exacerbate that tendency.
As with the last two infographics, I would love to see updated versions of ALL of the numbers-based snapshots included in this post.
Categories: individual engagement, marketing/branding/sales
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