View Courtney Hunt's profileThis SMinOrgs News Digest includes pieces that are united by relatively unconventional perspectives on social media. There is a new twist on branding from Pepsi, a video about using social media for product innovation, a best practices example from the Department of Defense, an article on time and information management challenges, updated social infographics, and fresh perspective on social media policies.
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Title: Refreshing Pepsi's Super Bowl Alternative
Source: NPR
Author: Pam Fessler
Lead Paragraph: If you watched last year's Super Bowl, you might have noticed that, for the first time in 23 years, there was no Pepsi commercial.
Instead, the company decided to take the $20 million it would have spent on advertising and start an online contest to fund creative charitable ideas.
Brief Commentary from SMinOrgs
What appeals to me about this story is that it demonstrates how marketing resources can be reallocated in the Digital Era to serve the public good while also promoting the brand. More generally, it provides an example of how companies can and should take a longer-term perspective and think more expansively and creatively about interacting with consumers and other potential stakeholders.
Categories: applications, best practices, community, leadership, marketing/branding/sales, opportunities, strategy
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Title: Social Product Innovation: It's More than Facebook
Source: YouTube
Author: KalypsoLP
Lead Paragraph: If you think social media equals Facebook, watch this. How are you using social media for product development?
Brief Commentary from SMinOrgs
This brief video helps make the case for thinking about social media in broader terms, both with respect to going beyond the main public social media platforms and in terms of thinking beyond external applications like marketing.
Categories: applications, knowledge management, leadership, opportunities, strategy
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Title: Department of Defense SlideShare Channel
Source: SlideShare
Author: n/a
Lead Paragraph: SlideShare site for Department of Defense Public Affairs
Brief Commentary from SMinOrgs
This is a great example of social media in action, both in terms of the DoD’s leveraging of the SlideShare platform, as well as the content it’s chosen to share.
Categories: applications, best practices, government 2.0, legal/policy, public sector
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Title: Recovering from Information Overload (subscription required to access)
Source: McKinsey Quarterly
Author: Derek Dean and Caroline Webb
Lead Paragraph: For all the benefits of the information technology and communications revolution, it has a well-known dark side: information overload and its close cousin, attention fragmentation. These scourges hit CEOs and their colleagues in the C-suite particularly hard because senior executives so badly need uninterrupted time to synthesize information from many different sources, reflect on its implications for the organization, apply judgment, make trade-offs, and arrive at good decisions.
Brief Commentary from SMinOrgs
One of the best things about this article is that it recognizes time & information challenges have been a key factor of organizational life for decades, even though the ways in which the challenges manifest themselves have changed. In addition to the good advice provided in the article, there are also good ideas from readers. I'd add that it's important to define your strategic goals & objectives & let them serve as a guiding force for your actions. The discipline suggested in the article has to be driven by something...
What are your biggest challenges? What are your best management tips?
Categories: challenges, enterprise 2.0, individual engagement, internal communication, leadership
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Title: World Map of Social Networks
Source: Vincos Blog
Author: Vincos
Lead Paragraph: A brand new map of the world, showing the most popular social networks by country, according to Alexa & Google Trends for Websites traffic data* (December 2010).
Brief Commentary from SMinOrgs
Many thanks to Greg Jensen for alerting me to this post, which has updated infographics reflecting how social media is a global phenomenon with a local/regional focus. I used the previous version of these infographics (via Brian Solis's blog post from about a year ago) in Part 8a of the Social Media Primer, which is entitled, "It's a Brave New World... Even if You Want the Old One Back" (http://tiny.cc/SMinOrgsPrimer8a).
In addition to providing updated statistics, this post highlights changes over time and offers other insights. Even better are the comments shared by people from all over the world, which so powerfully demonstrate the globo-local nature of social media.
Categories:individual engagement, leadership, opportunities, social media primer, strategy
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Title: Align Social Media Strategy with Business Objectives
Source: HRZone
Author: Cath Everett
Lead Paragraph: Employers need to approach the development of a social media policy in an organised and planned fashion and ensure that it is consistent with the organisation’s mission, strategy and values, Gartner has advised.
Brief Commentary from SMinOrgs
This piece was shared by Ron Thomas via the LinkedIn group. I think a better title would be “Align Social Media POLICY with Business Objectives.” I wonder if it’s a typo…
Regardless, this is one of the best pieces I’ve read on social media policy development and implementation. I particularly love the recommendation to develop a policy in light of the organization’s social media strategy. That really does need to be the starting point and guiding light for all efforts and initiatives…
Categories: best practices, human resources, internal communication, leadership, legal/policy, strategy
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