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« LinkedIn Poll: "Company" Status Updates | Main | Improving LinkedIn Groups, Part 3: Recommendations for Group Members »

October 20, 2011


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Bryan Green

Nice article. I recently started moderating a group and have been wondering how to improve it. Thank you for your advice. I really need to get people posting, but it seems hard to do, even with good content and a variety of topics. I'll go through this article again and re-think some of the strategy.

Courtney Shelton Hunt, PhD

Thanks for your comment, Bryan. I wish I had some "can't miss" tips for increasing posting, but I've generally found it's best to let it evolve organically rather than trying to force it. If you haven't done so already, you might want to try to identify a small group of folks who seem to be digitally engaged and invite them to be content contributors/commenters. And remember the 90-9-1 rule: 90% of folks will basically just listen - and that's okay! Nine percent will engage by commenting and sometimes adding content, but most of the content/comments will be driven by a very small percentage of the group.

Good luck!


I've exited a number of groups on LinkedIn that have zero moderation. It's kind of amazing how spammy they can get. One group manager actually removed me from a group when in a discussion about how spammy the group had gotten, I suggested creating group rules and adding co-managers. It was very weird. Why form a group if you don't want to take the time to cultivate the group?

Courtney Shelton Hunt, PhD

I can empathize with your disappointment and frustration, Kama. I too have been a member of LI groups that are poorly managed - and many of them, ironically, are focused on social media best practices! Effective group management is a much bigger challenge than people realize. The basic rules are pretty simple, but that doesn't make it easy.

Thanks for your comment.

Courtney Shelton Hunt, PhD

LinkedIn has added a new feature for groups - polling questions - so I thought I'd experiment with it. I'm also very interested in people's responses. Please join the SMinOrgs LI group (if you're not already a member), check out the poll, and vote/comment. Thanks!

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