Think You Know What Social Media Is? Think Again.

Using images from a road trip, this SlideShare photo essay demonstrates that social media is about more than digital technology. Specifically, it reveals that the channels through which the principles of social media manifest themselves can be low tech as well high tech, and that their use and value are determined by our individual and organizational objectives. The goals of the essay are to demystify social media and get people to think more broadly about it and its economic and social roles. Providing this perspective on digital manifestations of social media should help everyone from rookies and detractors to mavens and advocates understand that today’s social media isn’t just novel – it's normal.

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It's now officially summer in the United States, which means that road trip season is upon us. Given that, I thought I'd share images from a road trip I took last summer that not only revealed the beauty of some of our Western states, but also offered some fresh insights into the Wild West of the World Wide Web: social media.

You can view the essay via the embedded file below or directly on SlideShare.

Armchair cyber travelers might also appreciate these related travel features:

• Technology-Enriched Travel: 10 Take-Aways that Reveal Digital Era Truths
• Tourism in the Digital Era: WWST 2.0
• 11 Lessons about Digital Communities from Rome

We're also collecting technology imagery on the following Pinterest boards. If you would like to contribute to one or more of these boards, you can add the tag @SMinOrgs to your pins and/or email pinterest@sminorgs.net if you'd like to post content directly.

• Digital Era Images - Around the World
• Thoroughly Modern Movies
• THIS is Social Media
• Technology over Time

Happy (Cyber) Trails!

- Courtney Shelton Hunt

Social Media Photo Essay

View more presentations from Social Media in Organizations.