In an effort to share the @SMinOrgs Twitter activity more broadly and entice more folks to follow us, we thought we’d experiment with a weekly blog post that recaps some of the most interesting and exciting activity from the preceding week. This is the inaugural post. We welcome your feedback.
Although SMinOrgs has had a Twitter presence since its earliest days in 2009, Twitter wasn’t a vital part of our activity and engagement for a long time. Over the past 6-9 months, however, and this year in particular, things have really started to heat up. We’ve been pushing out more content from the LI group (which continues to be extremely active), as well as sharing more original SMinOrgs content. We generally share everything on a two hour schedule, Monday through Friday, to avoid “cluster tweeting.” In addition, Lizz Farmer (aka "- epf") has been helping add a spontaneous element to our activity by retweeting content from others throughout the day and responding to some of the tagged tweets we receive.
In an effort to share our Twitter activity more broadly and entice more folks to follow us, we thought we’d experiment with a weekly blog post that recaps some of the most interesting and exciting activity from the preceding week. Listed below is Lizz’s inaugural offering. I think she did an awesome job!
We’d love to hear what you think about this new feature, as well as your thoughts on how we can enhance our Twitter engagement in general. Thanks!
- Courtney Shelton Hunt
Two SMinOrgs blog posts were extremely popular last week, with lots of shares and reshares (which we love!). The first had a relatively extended string of sharing after it was published in mid-June. The second one was published and promoted by Social Media Today late last week before we could even promote it ourselves, and it had a strong initial burst of viral activity. Here are quick recaps:
15 Twitter “Worst Practices” for Rookies (and Others) to Avoid: An absolute must read. Never has “Quality, Not Quantity” been more obvious than on Twitter.
To Hash or Not to Hash? A Decision Making Guide: SMinOrgs explored what is and is not appropriate for a # with a sweet flow chart and the easily remembered “When in Doubt, Leave It Out!” In The Great Overshare Age (as our day will surely be noted in the History Kindles), perhaps this is a mode of thinking we could all use, not only in the Art of Hashtagging, but in everyday conversations. If you’re ever undecided, check out the ol’ flow chart for clarification.
Other Tweets of Note
Google as Darth Vader. Google merged Places with Google+ to make a darling little marketing baby called Google + Local Pages. If you somehow didn’t know about Google+ before, they’ve made sure you do now. And if you still don’t, there’s a handy little Google+ Share Button, readily available for when you want to show the world what you read today. Here’s the scoop from Wednesday’s @SMinOrgs feed: http://t.co/GvHYbcCm.
Facebook’s Growth: A Tale of Two Headlines. NPR shows us different perspectives on the state of Facebook in the World. It all depends on who you ask. Check out the info from this @SMinOrgs tweet on Monday: http://t.co/S5A3J48K
How Many Tweets Per Day is Too Many? You may have already voted on this LinkedIn poll – if so, thanks! If not please do, because we are dying to know what you think! We want to do a great job of delivering excellent content, but the same is true of Twitter as it is in Dating: How can you miss us if we never go away? Let us know what works best for you. Here’s the related blog post, which provides more context.
Exclusive @SMinOrgs Feature: The Pin of the Day
To promote and share our growing Pinterest content, we recently started a regular daily feature called the “Pin of the Day” (POTD). Every day around noon ET we feature a specific pin based on the following themes:
- Movie Monday (#moviemonday)
- Tech Tickler Tuesday (#techtuesday)
- What We See Wednesday
- Tech Over Time Thursday
- Thank Goodness it’s Infographic Friday (#TGIF)
Intern Marci Stewart is doing a bang-up job populating our Pinterest boards and developing this feature. Want to see what you’ve missed so far? Just search Twitter for our POTD hashtag, #SMOpin. And of course you can always visit us directly on Pinterest.
Retweet of the Week
If you’re not already following @SMinOrgs on Twitter – well, get on it. You’re missing out on some great content! As always, we’re constantly working to improve our Twitter presence, so if you have a suggestion, please send it on over to us! - epf