View Courtney Hunt's profile
Are you among the majority of folks who still know extremely little about social media and have almost no clue how or where to begin to climb their individual learning curves?
Realizing that people need to develop a solid understanding before they can move forward, Courtney Hunt has been developing a Social Media Primer. Targeted to organizational leaders, the initial parts of the primer emphasize the conceptual and strategic issues associated with social media. Future parts will focus on more tactical issues.
The primer parts are available through the Social Media in Organizations (SMinOrgs) S.M.A.R.T. Blog and on SMinOrgs’ SlideShare channel. Listed below are links to the primer parts that have been created so far.
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UPDATE: Book Coming Soon...
Rather than continuing to develop the Primer in parts, I've decided to concentrate my efforts on creating a book (click here for details). In addition to writing new material, I plan to consolidate and edit the existing Primer parts, as well as other related posts (e.g., this piece on Twitter “worst practices” and this piece on Social Screening). To stay current about the book’s development and release later this year, please join SMinOrgs on one of its platforms (see links in the left column), subscribe to the blog, and/or add your name to the mailing list (see links in the right column).
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SMINORGS S.M.A.R.T. BLOG
- Part 1: What is this “Fire” of Which You Speak?
- Part 1a: What is Your SMQ (Social Media Quotient)?
- Part 2: The Juggernaut is Bigger than You Think!
- Parts 1 and 2 Updated: Revisiting the Fire and the Juggernaut
- Part 3: Reality Check – Four Mental Shifts Organizational Leaders Need to Make
- Part 4: Ante up! Organizational Factors Relevant to Joining the Social Media Game
- Part 5: You Can’t Outsource Leadership
- Part 6: Human Capital Management Challenges
- Part 7: The SAPLING Approach to Leveraging Social Media
- Part 8a: It’s a Brave New World … Even if You Want the Old One Back
Please check the blog regularly for updates - or subscribe to get notified whenever a new post is published.
SMINORGS SLIDESHARE CHANNEL
- Part 1: What is this “Fire” of Which You Speak?
- Part 1a: What is Your SMQ (Social Media Quotient)?
- Part 2: The Juggernaut is Bigger than You Think!
- Parts 1 and 2 Updated: Revisiting the Fire and the Juggernaut
- Part 3: Reality Check – Four Mental Shifts Organizational Leaders Need to Make
- Part 4: Ante up! Organizational Factors Relevant to Joining the Social Media Game
- Part 6: Human Capital Management Challenges
- Part 7: The SAPLING Approach to Leveraging Social Media
As with the blog posts, you can share the SlideShare versions of the primer parts with others via email and a variety of social networking channels. The SlideShare versions offer several additional benefits as well:
- The SlideShare format makes the content easier to read and digest
- You can "favorite" a document, bookmarking it for future reference
- You can download a document for later access
- You can embed a document into your own blog or website
Other SMinOrgs S.M.A.R.T. Blog posts have also been converted to SlideShare versions. We will also be adding pdf versions of the Social Media Primer and other blog posts in the near future. Visit the SMinOrgs SlideShare channel and follow us to stay current as to what's available.
Coming Soon: PDF versions of the Social Media Primer on SlideShare.
